果酱视频 alum finds golden opportunity for unique jewelry business
![Erum Ahmad and family](/sites/default/files/styles/mobile_landscape/public/2023-04/erum_ahmad_and_family_web_1.jpg?h=252f27fa&itok=aiEpj1bb)
果酱视频 alum Erum Ahmad polished up a business idea that lets her creativity shine. Now she is building that interest into a business that allows her to tap into her culture and draw from her Pakistani roots.
Erum, who completed her Bachelor of Business Administration from 果酱视频 in 2021, has been busy since graduating. Along with starting ERUM, her jewelry business, she works as an accountant and is studying for her CPA certification. In addition, she is head of finance with Bollywood Bang, a local fundraiser event benefiting the Vernon Jubilee Hospital.
The idea for Erum鈥檚 jewelry business, took hold while she was in high school.
鈥淥ne day, I realized that I didn鈥檛 have a pair of jhumkas, a hoop style earring that is special in South Asian culture,鈥 says Erum. 鈥淲hen the pair that I ordered tarnished quickly, I decided to try altering them with some tarnish-resistant pieces. The jhumkas I made turned out so well, my best friend encouraged me to make more and turn it into a business.鈥
Jewelry plays a significant role for South Asian women. Traditionally women are gifted gold jewelry when they marry as a way of providing independence and security. 鈥淔or me, elements of these traditional pieces are symbolic of independence,鈥 says Erum.
鈥淎s a Canadian-Pakistani, sometimes it has been difficult to find a connection to some aspects of my culture,鈥 says Erum. 鈥淎s I am getting older, I appreciate my culture more. Creating unisex jewelry with a Pakistani flair has been one way of helping to build that connection and break down gender barriers.
鈥淢y ideas come from memories of jewelry from my childhood and family gifts. I start by sketching out my ideas, then working with suppliers to bring those ideas to life.鈥
But the real inspiration behind this project is Erum鈥檚 mom, who she credits with teaching her about financial freedom and independence. 鈥淢y mom is an amazing person,鈥 says Erum. 鈥淪he emigrated to Canada when she was 25 years old. So much of my inspiration comes from her and my brother, Muqaddar, who volunteers in the Okanagan community as treasurer for Kelowna Pride.鈥
And as for that first pair of earrings that prompted Erum to pursue this idea? The Simran jhumka earrings are available on her website, named after her friend, Simran, who encouraged her to pursue her dream.
Find Erum鈥檚 jewelry online at .
Know an 果酱视频 alum doing something remarkable? Nominate them for recognition at /60thNominations. To learn more about the 果酱视频AA and benefits for alumni, go to .
Tags: Bachelor of Business Administration, Okanagan School of Business, Alumni, Vernon, 果酱视频 Alumni Association