Be a brand ambassador
All members of the ¹û½´ÊÓƵ community can play an active role in brand stewardship through clear, positive, authentic communication about ¹û½´ÊÓƵ in every interaction at ¹û½´ÊÓƵ and in the community.
You are our brand storytellers.
Using our assets
Use of the ¹û½´ÊÓƵ brand in ways that are public-facing should be approved through the College Relations department. Please reach out to us early, so we have enough time to create promotional assets.
College Relations now has a general ticketing system in place to help manage requests for support. The ticketing system is for those within ¹û½´ÊÓƵ and can be accessed through the button above or in myOkanagan under Service Requests.
A minimum of two to four weeks is preferred for design requests.
If you are a third party needing our logo, please contact us for brand support.
Templates
Find our most recent letterhead, email signature, and PowerPoint templates through the button below.
Business cards
To request new business cards, please submit a Print Services Online Request form. ¹û½´ÊÓƵ's Print Shop is equipped with new business card templates and will print your business cards in-house.
Logo downloads
Please note that you need to be logged in to the ¹û½´ÊÓƵ network to access branded files. If you have issues accessing the link, please email collegerelations@okanagan.bc.ca.
About the ¹û½´ÊÓƵ branding
Brand consistency is critical to our success. To establish a strong brand architecture, follow these guidelines for our logo usage.
You can also learn more about our brand architecture in our brand guidelines (pg. 24).
Primary logo
Used as our parent brand. This is our main brandmark that will be used on almost all student and public-facing publications, both digital and print.
Secondary logo
The secondary logo provides a more condensed (vertical) option for products with narrow widths such as foldable brochures or Instagram Stories Ads.
Primary icon
Departments and portfolio names will use the ¹û½´ÊÓƵ icon instead of the primary logo. Endorsed brands will also use the ¹û½´ÊÓƵ icon.
Wayfinding
Wayfinding throughout the ¹û½´ÊÓƵ campus and student facing departments are treated consistently. As new, on-campus fixed signage is developed, we will use the font Modern Era Bold in the colour Cabernet.
Colours and fonts
CMYK 0/100/52/0
HEX #E10054
RGB 225/0/84
CMYK 5/96/56/54
HEX #782434
RGB 120/36/52
CMYK 59/48/58/44
HEX #50534C
RGB 80/83/76
For employee and students' general use in reports, presentations, letters, etc., Avenir Next is our primary font. Please note that professionally designed materials created by our internal or external graphic designers will use an alternative font set. Contact College Relations for more information.
Alternative font: if you do not have access to Avenir Next, please use Arial as an alternative.
Email signature
Template
How to add an e-signature to Outlook:
- Copy the e-signature example from the PDF found on the button below.
- Paste the copied content into to your Outlook Signature.
- Replace the contact information with your own.
Guidelines
- Font: Arial size 10 (this is an alternative, web-safe font)
- Social media: icons are not part of the e-signature; however, you may add social media links, as per the example.
- Web URL: a short URL to your department webpage may be used (e.g., okanagan.bc.ca/college-relations). If you do not know your department's short URL or do not have one, please .
- Images: do not add additional image files to your e-signature.
- Logo: Include the as part of your e-signature.